Sale!
Story Marketing for Small Businesses
Original price was: $99.00.$34.99Current price is: $34.99.
This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.
Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate.
Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or way to a better life.
This one-day course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.
Related Products
-
Creating a Google AdWords Campaign
Original price was: $99.00.$34.99Current price is: $34.99.In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Facilitation Skills
Original price was: $99.00.$34.99Current price is: $34.99.In this course, you will learn how to distinguish facilitation from instruction and training, to indentify the competencies linked to effective small group facilitation, how to understand the difference between content and process, how to identify the stages of team development and ways to help teams through each stage and, how to use common process tools to make meetings easier and more productive -
Advanced Writing Skills
Original price was: $99.00.$34.99Current price is: $34.99.After you complete this course, you will be able to make your writing clear, complete, concise, and correct, improve sentence construction and paragraph development, deal with specific business requests, create effective business cases, proposals, and reports, and thoroughly document sources that you use in your writing. -
Conquering Your Fear of Speaking in Public
Original price was: $99.00.$34.99Current price is: $34.99.After you complete this course, you will be able to: Speak with more confidence in one-on-one conversations, Feel more confident speaking socially or small groups such as meetings, and Practice developing these skills in a safe and supportive setting.
